The digitalization of consensus in the New Health System

The Healthcare digital ecosystem is evolving increasingly rapidly thanks to the new possibilities. In our Digital Health Room, we think that consensus, thanks to digital health, could evolve from its traditional model (published PDF, updated every 2-3 years) and become a visual object and upgradable online.

How does the value of consensus change with the digital health?

If the success of a consensus has always been built from the chemistry among KOLs, careful coordination, and a scientific secretariat capable of shaping the text, we must now also consider new players: data scientists, AI experts, digital stakeholders, and expert patients actively engaged on social media.

By combining Heritage’s experience with Syroop’s technological contribution, the consensus becomes a dynamic environment that enables continuous updates, modular access to contents, greater involvement of HCPs and a structural collection of useful to support scientific and strategic decisions.

Approach

We have a long experience in developing white papers which, once completed, become the center of a multi-year dissemination initiative and a structured digital experience, designed to be accessed, updated, and expanded over time.

Thanks to innovation, consensus remains alive within an interactive space, a proprietary digital hub: where the document is organized into navigable modules featuring multimedia content, in-depth thematic resources, downloadable materials, and personalized learning pathways based on specialty or therapeutic area.

Who is the audience? Who benefits from it?

HCPs don’t simply consult a document, but they live an interactive formative experience online.

We can support you by creating for example:

  1. a progressive HCP engagement system;
  2. the implementation of profile-based registration, clinical questionnaires, positioning surveys, voting on clinical scenarios and case studies.

This enables the collection of both qualitative and quantitative data on the actual level of consensus, emerging needs, and areas of greatest interest.

Consensus become evolutionary and updated over time

Through dedicated dashboards for scientific and communications teams, it is possible to:

  1. update existing sections;
  2. integrate new expert contributions;
  3. publish follow-up content;
  4. send targeted notifications to HCPs who are involved.

Hybrid event and advanced analytics

Consensus launch events can be integrated with proprietary platform that enable:

  1. interaction tracking;
  2. analysis of content engagement and viewing time;
  3. interest heatmaps;
  4. audience segmentation.

The data collected become a strategic asset for both Marketing and Medical Affairs teams.

Production of personalized micro-contents

The consensus document can also serve as the source for automatically generating tailored derivative content, including:

  1. thematic video capsules;
  2. dynamic infographics;
  3. segmented newsletters;
  4. specialty-specific landing pages.

Each HCP receives contents that are aligned with their specific area of clinical interest.

What can we do for you

The renewal of the consensus model becomes an operational tool that supports strategic priorities, supported by proprietary digital platforms designed to evolve over time.

1 Definition and valorization of the scientific approach

Review a therapeutic, nutritional, or pharmacological approach by introducing new perspectives through the creation of structured digital hubs featuring modular, searchable, and continuously updatable content, enriched with data, insights and multimedia resources.

2 Engagement and Insight collection in the pre-marketing phase

Working in depth during the pre-marketing/early marketing phase identifying unmet needs and involving KOL, through profile-based registration systems, clinical surveys, questionnaires, and interactive tools integrated with data management and analytics platforms.

3 Optimize the launch phase

The consensus becomes a scientific reference that can serve as the foundation for field force training; it can also support educational events, integrated with digital platforms that enable hybrid experiences, interaction tracking, and HCP engagement analytics.

4 Maximize impact in the post-launch phase

Leverage consensus content in clinical discussions (without direct promotional intent) and to support market access and reimbursement activities through dedicated dashboards, data analytics systems, and tailored derivative content generation for specific target audiences and therapeutic areas.

Ready to transform your consensus into a digital hub?

If you’re looking to take your consensus beyond the traditional format and turn it into a dynamic, evolving resource that delivers lasting value, we can help you design the right approach.

Fill out the form to tell us about your project or specific needs.

We’ll get in touch to discuss your objectives, context, and opportunities, and explore together how to develop a tailored solution.

Quick contact

Email: elisabetta.moroni@heritage-house.eu

Frequently asked questions about the digitalization of consensus documents

The evolution of digital technologies is creating new opportunities for the development, dissemination, and updating of consensus documents in the healthcare sector. Below are answers to some of the most frequently asked questions on this topic.

A consensus document is developed by experts and healthcare professionals and brings together shared evidence, recommendations, and guidance on a specific clinical, therapeutic, or organizational topic.

Digitalization makes it possible to transform a static document into a dynamic platform that can be easily updated, accessed online, and enhanced with multimedia content, in-depth resources, and interactive tools.

Healthcare professionals can access content more easily, follow personalized learning pathways, participate in surveys and thematic activities, and receive continuous updates on developments in the field.

Data from surveys, questionnaires, user interactions, and content engagement can help identify emerging needs, areas of interest, and stakeholder engagement levels, supporting both scientific and strategic activities.

Yes. One of the main benefits of digitalization is the ability to integrate new contributions, publish updates, develop related content, and keep the project continuously aligned with evolving evidence and clinical practice.